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The mission of Nite Ize is to create innovative, solution based products with quality, performance, and value at the core. They strive to exceed users' expectations in every way possible while conducting business with integrity, honesty, and respect for team members, users and partners.
Innovation inspired the idea that has become Nite Ize, and will continue to drive their evolution into the future. As they grow, their vision is to build the Nite Ize brand to be recognized for imaginative products that make users' lives easier, safer, and more fun. Their success should always be measured by the ongoing enthusiasm for Nite Ize products and user satisfaction.